DDB Worldwide on Friday unveiled a new visual identity designed to reflect a more modern agency while also honoring its roots as the birthplace of the creative revolution.
The new mark features two capital D's, in yellow and black, stacked vertically to form a B. The name Doyle Dane Bernbach appears in the logo—a reference to Ned Doyle, Mac Dane and Bill Bernbach, who founded the agency in New York in 1949.